Moms often say… “You can tell a lot about folks […]

Framing Effect



Folks   exaggerate…   no   exaggeration…   Fishing   yarns   often headline tales of […]

Exaggeration Bias





I’m incredibly proud of my children. They’re a babysitter’s dream. […]

Beneffectance Effect






A co-worker said “most folks make charity donations because they […]

Blind Spot Bias


In healthcare we often see birthing moms selectively forgetting many […]

“Peak End Rule”







Most folks associate courage with fear… but courage is more […]

“Courage”