Moms often say… “You can tell a lot about folks […]

Framing Effect


Folks   exaggerate…   no   exaggeration…   Fishing   yarns   often headline tales of […]

Exaggeration Bias





I’m incredibly proud of my children. They’re a babysitter’s dream. […]

Beneficence Effect







A co-worker said “most folks make charity donations because they […]

Blind Spot Bias


In healthcare we often see birthing moms selectively forgetting many […]

“Peak End Rule”






Most folks associate courage with fear… but courage is more […]

“Courage”





Expressions such as “Think outside the box”…”we’re boxed in”… or […]

Boxed In



There’s an out of control verbal epidemic gripping  media commentators […]

“Verbal Tics”


Group Think and Band Wagon Effect are often confused… Groupthink […]

“Groupthink”